1481448100 21cfd73592 m Can’t Launch Your Invention During A Recession?
“Few can believe that suffering, especially by others, is in vain. Anything that is disagreeable must surely have beneficial economic effects.” – John Kenneth Galbraith

You might think that during times of economic recession consumers are in no mood to experiment with, or purchase inventive products. Counter-intuitively, starting a business or launching an invention during a recession can be one of the smartest moves to make- depending of course, on if you take certain factors into account. Looking at past recessions and consumer psychology can give us ideas on the types of inventions that can succeed during an economic downturn. Let’s walk through some of these themes that appear on the psychological landscape during a recession.

Nesting

Let’s start with how people are feeling during these uncertain times. Recessions can generate fear and uncertainty in the minds of people. All around, people are watching others suffer economic hardship, losing their jobs and homes. A result of this is a mindful gratitude that they are not that person they see struggling on the nightly news or in their neighbourhood. An appreciation of what one already

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